Retailers and Resellers – The Difference Between Retailers and Resellers

Retailers and resellers are two forms of business partners who have a direct effect on the success of a brand. They can be strategic alignment, product expertise or customer networks they are committed to your growth and ready to help you meet the demands of your customers.

Retailers are B2C business that purchases wholesalers, distributors, or directly from brands in order to sell their goods or services to consumers. They may be in the business of selling goods such as shoes (Famous Footwear, Designer Shoe Warehouse) as well as outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers can also focus on certain industries, for example, apparel (Pato’s Closet or Poshmark) as well as electronics (Best Buy or Target) and outdoor equipment.

Resellers, on the other side, are individuals or businesses who resell their own inventory or private label products to the end-user. They are usually smart negotiators who are able to find the most reliable suppliers at the most affordable prices and sell their products to consumers at profit.

This model of business has become extremely popular in today’s marketplace especially because of the popularity of ecommerce platforms. Even brick and mortar businesses like Home Depot Walmart and Target are selling their products. In http://resellerassociation.com/data-room-software-for-resellers/ addition to these companies there are a variety of online marketplaces that allow individuals to sell their products. Facebook marketplace, Craigslist, and even Poshmark, the popular clothing site, are just a few examples. Some of these online marketplaces may have restrictions on what you can and cannot resell.